Press Releases
Practical Recruitment or Effective Branding?

02 February 2007

Recruiting high quality people in Bristol is tough for most organisations. But it’s even tougher for companies – like ours – that operate in the local financial services industry. One fact tells you all you need to know: Bristol now has the largest employment base in banking, finance and insurance outside of London.

All of which explains why we have decided to exhibit at the Job Scene Recruitment Fair next April.

The Recruitment Fair is more than just a good method of meeting talented candidates face to face in a relaxed interactive environment. It also offers significant brand-building potential for organisations that aim to increase awareness of what makes their career environments both distinctive and desirable.

“We believe that the Recruitment Fair is a cost-effective way to raise our profile as well as target the right people,” said Brand Manager Simon Ponting. “It’s a great opportunity to improve understanding of exactly who we are, what we do and how we value the people who work for us.”

AXA has become one of the biggest local employers in Bristol since it merged with the Sun Life Group to form AXA Sun Life in 1997. It now employs more than 3,000 people in the heart of the city and at the prestigious AXA Centre near Bristol Parkway.

Ready to follow the AXA example? Then discover more about the branding and recruitment potential of the Job Scene Recruitment Fair by calling 01823 250930.